Advertisement for The Spirit of Praise
An anonymous designer
8 x 6 inches
Golden Thoughts from Golden Fountains, on obverse of first rear free endpaper
A characteristic selection from contemporary reviews, presenting a lexical field of eulogistic excess: ‘loveliness’, ‘noble’, ‘beautiful’ and ‘rare excellence’ among others. This deployment of this type of language acts to flatter the bourgeois consumer and include the reader in an elite club of connoisseurs.
Click on image to enlarge it.
Scanned image and text by Simon Cooke.